In fact, the environmental concern looms large. As Bhardwaj highlights, “To address period poverty in India, the Government of India, state governments, NGOs, community-based organisations, corporate entities came together. However, this has led to a new challenge – plastic pollution — as free sanitary pads are distributed extensively, from government stores to villages Panchayats to schoo

The SheWings 2021 campaign #DonateOldBra&Panty strived to fill the gap in awareness about menstrual health management especially during the Covid-accelerated shadow pandemic of period poverty, while working towards accelerating access to environmentally-friendly period products. The campaign spread its wings to reach out to girls and women in rural and remote areas, including the Garhwal region, encouraging those who were reluctant to use undergarments owing to centuries-old cultural taboo,  ..

Climate action, gender equality, and Water, Sanitation and Hygiene Practices (WASH), are three of the 17 The United Nations (UN) Sustainable Development Goals (SDGs) that outline the 2030 Agenda for fostering collective action towards people, planet and prosperity.

Here’s how SheWings is tapping into shifting consumer sentiments and fostering sustainable as well as safer menstrual health and hygiene practices.

EconomicTimes.com: Each woman generates around 120 kg of plastic waste during her menstruating years. In India alone, roughly 121 million women and girls use an average of eight disposable and non-compostable pads per month, generating 1.021 billion pads waste monthly, 12.3 billion pads waste annually, and 113, 000 metric tons of annual menstrual waste. Given these figures and given that you sell niche sustainable menstrual hygiene products, what are some of the initiatives that ..

Madan Mohit Bhardwaj: Plastic plays a massive role in shaping the world we leave for future generations and in the environmental harms we’ve caused. Therefore, since the inception of SheWings Personal Care in 2019, which forayed into the untapped market of premium feminine hygiene products, we’ve been advocating for the use of plastic-free menstrual health and hygiene products. Each pad comes with a sanitary waste pouch for easier, more convenient and more responsible disposal a ..